單項選擇題It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What effect has the Internet had on music piracy

A．It has made it easier to fight piracy.
B．It has increased the number of pirate CDs available.
C．It has made it easier to illegally copy music.
D．It has reduced the number of pirate CDs available.


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1.單項選擇題Finally, the Christmas season is over. We can take a long breath, put up our feet, sip from a cup of good tea and relax. The frenzy, starting from Black Friday right after Thanksgiving until Christmas Eve, of gift shopping, buying, wrapping, giving, receiving, opening, returning... is exhaustive and time-consuming, but it takes place every year.
There is considerable difference between the cultures in China and western countries when it comes to gift giving. In China, it is not polite to open a gift in front of the gift giver, and gift is only looked at after the guest has left. Here in America, gift givers always wrap their gifts, large or small, priceless or valueless, carefully and decorate them with colorful ribbons and little pretty paper flowers; and the lucky receiver is expected to open the gift right away in front of the giver, with great eagerness and curiosity, and should always express appreciation with the all time truthful comment, "this is just exactly what I wanted!" Well, as a matter of fact, most people would take their "always wanted" gifts back to the store to exchange for something they really wanted.
Finding a gift for somebody, even a close family member, you"ll have to know what the person likes and shop for days before you can locate the perfect gift. But, still the person may not like the gift from you. Nowadays, stores would provide two copies of the receipts for anything they sell as a gift, one of which is included in the gift package so that the receiver can come back for an exchange. I know, it was unthinkable to cash out gift you get, but, times are different. Another good way to avoid all that shopping hassle is to purchase a gift card from one of the stores and send it to your niece, nephews, or a family member, so that they can get whatever they want or even keep the money.The author"s attitude towards gift giving is （）.

A．indifferent
B．protesting
C．objective
D．supportive

4.單項選擇題It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is true about sales of music over the last year

A．Overall, sales are up last year.
B．Overall, sales are down last year.
C．There is no change compared to previous sales.
D．It is not mentioned in the passage.

5.單項選擇題Finally, the Christmas season is over. We can take a long breath, put up our feet, sip from a cup of good tea and relax. The frenzy, starting from Black Friday right after Thanksgiving until Christmas Eve, of gift shopping, buying, wrapping, giving, receiving, opening, returning... is exhaustive and time-consuming, but it takes place every year.
There is considerable difference between the cultures in China and western countries when it comes to gift giving. In China, it is not polite to open a gift in front of the gift giver, and gift is only looked at after the guest has left. Here in America, gift givers always wrap their gifts, large or small, priceless or valueless, carefully and decorate them with colorful ribbons and little pretty paper flowers; and the lucky receiver is expected to open the gift right away in front of the giver, with great eagerness and curiosity, and should always express appreciation with the all time truthful comment, "this is just exactly what I wanted!" Well, as a matter of fact, most people would take their "always wanted" gifts back to the store to exchange for something they really wanted.
Finding a gift for somebody, even a close family member, you"ll have to know what the person likes and shop for days before you can locate the perfect gift. But, still the person may not like the gift from you. Nowadays, stores would provide two copies of the receipts for anything they sell as a gift, one of which is included in the gift package so that the receiver can come back for an exchange. I know, it was unthinkable to cash out gift you get, but, times are different. Another good way to avoid all that shopping hassle is to purchase a gift card from one of the stores and send it to your niece, nephews, or a family member, so that they can get whatever they want or even keep the money.Which of the following is the author"s suggestion

A．Open the gift immediately in front of the giver.
B．Wrap the gift carefully.
C．Express the appreciation for the gift you receive.
D．Buying a present card to avoid the trouble in shopping.